Valid Lead provides an AI-powered lead quality scoring platform ("Service") accessible at valid-lead.com and dashboard.valid-lead.com. The Service helps businesses evaluate the quality of inbound leads captured via online forms, and optionally integrates with Google Ads to improve campaign performance through offline conversion signals.
Features include, but are not limited to: a JavaScript tracking snippet (lq.js), webhook integration, lead scoring API, Magic Setup wizard, Google Tag Manager auto-install, and Google Ads conversion import.
By using Valid Lead, you agree not to:
You are responsible for ensuring you have a lawful basis to collect lead form data from your visitors and to engage Valid Lead as a data processor. This includes obtaining any necessary consent and complying with applicable privacy laws (GDPR, CCPA, CASL, etc.) in your jurisdiction.
You must disclose Valid Lead as a data processor in your own privacy policy. Your privacy policy should inform your visitors that lead form data is processed by Valid Lead for quality scoring purposes.
If you use the Google Ads integration, you are responsible for ensuring your use of offline conversion data complies with Google Ads policies, including policies on customer match and conversion tracking.
You are responsible for correctly deploying the lq.js snippet on your website. Valid Lead is not liable for incomplete or incorrect installation by you or your development team.
Valid Lead retains all rights, title, and interest in:
Your lead data remains your property. Valid Lead is granted a limited, non-exclusive license to process your lead data solely for the purpose of providing the Service.
Aggregated, anonymized, and hashed pattern data derived from your leads may be used to improve the cross-network fraud detection models. This use does not grant you any rights in those models.
Valid Lead processes lead form data as a data processor on your behalf. Our handling of that data is governed by our Privacy Policy. By using the Service, you agree to the terms of the Privacy Policy as they apply to data processing.
A Data Processing Agreement (DPA) compliant with GDPR Article 28 is available upon request for enterprise customers. Contact legal@valid-lead.com to request a DPA.
Valid Lead is priced by monthly lead volume. Your plan determines your monthly lead quota. Details of current plans are available at valid-lead.com/#pricing.
If your usage exceeds your plan's monthly lead quota, overage charges apply at the per-lead rate for your tier. We will attempt to notify you when you approach your quota limit, but excess usage is your responsibility to monitor.
Valid Lead reserves the right to change pricing for any plan with at least 30 days' advance notice, delivered via email to the account holder. Price changes do not apply retroactively to the current billing period. Continued use after the effective date of a price change constitutes acceptance of the new pricing.
Subscription fees are billed monthly in advance. Overages are billed at the end of the billing period. All fees are non-refundable except as required by law or as expressly stated in these Terms.
Valid Lead may offer a free tier with limited monthly lead quota. The free tier is provided "as-is" with no service level guarantees. Valid Lead reserves the right to:
Free tier accounts that have been inactive for more than 90 days may be suspended or deleted after notice.
Valid Lead will make commercially reasonable efforts to maintain high availability of the Service. However:
Specific limitations include:
In no event shall Valid Lead's total aggregate liability to you for all claims arising from these Terms or the Service exceed the greater of (a) the total fees paid by you in the 12 months preceding the claim, or (b) $100 USD.
You agree to indemnify, defend, and hold harmless Valid Lead and its affiliates, officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, costs, and expenses (including reasonable attorneys' fees) arising from:
You may cancel your account at any time from your account settings or by emailing legal@valid-lead.com. Cancellation takes effect at the end of the current billing period. No refunds are issued for partial periods.
Valid Lead may suspend or terminate your account immediately if you:
Upon termination:
These Terms are governed by and construed in accordance with the laws of the State of California, United States, without regard to its conflict of law provisions.
Any disputes arising from these Terms or the Service shall be resolved exclusively in the state or federal courts located in California. You consent to the personal jurisdiction of those courts.
Before initiating formal legal proceedings, both parties agree to attempt good-faith resolution of any dispute by contacting legal@valid-lead.com.
Valid Lead reserves the right to update these Terms at any time. We will notify active customers of material changes via email or in-app notice at least 14 days before the effective date. For minor changes (corrections, clarifications), we may update without advance notice.
Continued use of the Service after updated Terms take effect constitutes your acceptance of the new Terms. If you do not agree to the updated Terms, you must cancel your account before the effective date.
The current version of these Terms is always available at valid-lead.com/terms.
For questions about these Terms or to request a DPA, contact: